How can a small local business with no marketing budget use...

Price

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

Place

How can you determine which type of underwear to wear with different styles of clothing, such as dresses?

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

Perception

What is better, 4 more years of Trump with the media trying to hurt him, or 8 years of DeSantis with the media licking booty, or 4 to 8 years of RFK with the media hating on him all the time? (Biden is not an option, he can't win)

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

Processes

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

Mauricio Pochettino on Absent Christian Pulisic: 'Players Cannot Dictate the Plan' - FOX Sports

Product

Good marketing is doing this well.

People

Panthers' winning formula goes missing in Stanley Cup Final Game 1 loss to Oilers - NHL.com

How can a small local business with no marketing budget use social media to attract more customers?

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